ASOTrendBlocksComplete Guide to Apple In-App Events
Learn how to create engaging App Store events that drive user engagement, boost visibility, and increase app downloads using AI-powered tools.
1. What Are In-App Events?
In-App Events are a feature introduced by Apple that allows developers to showcase special activities, content, or experiences happening within their apps directly on the App Store. These events appear prominently in search results, on your app's product page, and in the Today tab, helping you reach more users and drive engagement.
🎯 Key Features
- • Events appear on your app's product page with special badges
- • Featured in App Store search results and Today tab
- • Can include promotional images and detailed descriptions
- • Support deep linking directly to event content
- • Track event performance with analytics
When to Use In-App Events
In-App Events are perfect for:
- Seasonal promotions and holiday events
- Game tournaments, challenges, or competitions
- Major app updates or new feature launches
- Limited-time offers or special content
- Live events, premieres, or exclusive experiences
- Community challenges or social activities
2. Event Types & Badges
Apple provides seven different event badge types, each designed for specific use cases. Choosing the right badge helps users understand what type of event you're hosting.
🏆 Challenge
Perfect for competitions, contests, or user challenges where participants compete for rewards or recognition.
Examples: "30-Day Fitness Challenge", "Photo Contest", "Leaderboard Competition"
🎮 Competition
Ideal for competitive gaming events, tournaments, or head-to-head competitions.
Examples: "Weekly Tournament", "Championship Series", "Battle Royale"
📺 Live Event
Use for real-time events, live streams, or time-sensitive activities happening at a specific time.
Examples: "Live Q&A Session", "Real-Time Trading Event", "Live Concert"
🚀 Major Update
Highlight significant app updates, new versions, or major feature releases.
Examples: "Version 2.0 Launch", "New Design System", "Complete Redesign"
🎬 Premiere
Perfect for launching new content, features, or experiences for the first time.
Examples: "New Season Premiere", "Feature Launch", "Content Drop"
📅 New Season
Use for seasonal content, themed updates, or recurring seasonal events.
Examples: "Holiday Season", "Summer Update", "Winter Collection"
🎉 Special Event
A catch-all badge for unique, one-time events that don't fit other categories.
Examples: "Anniversary Celebration", "Limited Edition", "Exclusive Access"
3. Benefits of In-App Events
📈 Increased Visibility
Events appear prominently in App Store search results and on your product page, giving you more opportunities to be discovered by new users.
👥 Re-engage Users
Bring back existing users by highlighting new content, features, or limited-time experiences they don't want to miss.
🎯 Targeted Messaging
Create specific messaging for different events, allowing you to communicate clearly about what's happening in your app.
📊 Performance Tracking
Monitor event performance with App Store Connect analytics, including impressions, clicks, and conversions.
💡 Pro Tip
Regular events can help maintain consistent app visibility and user engagement. Consider planning a calendar of events throughout the year to keep users coming back.
4. How to Create Events with ASOTrendBlocks
ASOTrendBlocks makes it easy to create professional, App Store-ready in-app events with AI-powered content generation. Here's how it works:
Step 1: Select Your App
Choose the app you want to create an event for. You can search for apps from the App Store or use saved apps from your dashboard.
Step 2: Choose Event Type
Select the appropriate event badge type from the dropdown: Challenge, Competition, Live Event, Major Update, New Season, Premiere, or Special Event.
Step 3: Describe Your Event
Provide a description of what your event is about. Our AI will use this to generate compelling event names, short descriptions, and long descriptions that follow Apple's guidelines.
Step 4: Set Event Dates
Choose when your event starts and ends. Events can run for up to 31 days, and you can schedule them up to 90 days in advance.
Step 5: Add Visual Assets (Optional)
Upload a screenshot or use your app icon. Our AI will generate professional promotional images in both 16:9 (card) and 9:16 (detail) formats, matching your app's visual style.
Step 6: Configure Additional Settings
Set event priority (normal or high), whether it requires a purchase, and optionally add a deep link URL to direct users to specific content in your app.
🤖 AI-Powered Generation
Once you submit, our AI will:
- Generate an optimized event name (up to 30 characters)
- Create a short description (up to 50 characters) for the card view
- Write a detailed long description (up to 120 characters) for the detail view
- Generate promotional images that match your app's visual style
- Ensure all content follows Apple's guidelines
5. Best Practices for Event Creation
✅ Do's
- Be specific: Clearly describe what users can expect from the event
- Use compelling visuals: High-quality images that represent your event accurately
- Set realistic dates: Ensure your event content is ready before the start date
- Choose the right badge: Match the event type to the appropriate badge
- Include deep links: Make it easy for users to navigate directly to event content
- Plan ahead: Schedule events in advance to maximize visibility
- Test your deep links: Ensure links work correctly before submitting
❌ Don'ts
- Don't use misleading information: Your event description must accurately represent what's happening
- Don't create events for permanent features: Events should be time-limited and special
- Don't use generic images: Custom, relevant visuals perform better
- Don't ignore character limits: Stay within Apple's limits for names and descriptions
- Don't create too many events: Focus on quality over quantity
- Don't forget to promote: Share events on social media and in-app to maximize reach
⚠️ Important Guidelines
- Events must represent actual in-app experiences, not just promotions
- All content must comply with App Store Review Guidelines
- Events cannot be used for app updates or bug fixes
- Deep links must work correctly and lead to relevant content
6. Submitting Events to App Store Connect
After creating your event with ASOTrendBlocks, you'll receive a JSON file with all the metadata and downloadable images. Here's how to submit it to App Store Connect:
Step 1: Download Your Event Assets
From the event detail page, download the metadata JSON file and both promotional images (card and detail).
Step 2: Log into App Store Connect
Navigate to your app's page in App Store Connect and select "In-App Events" from the sidebar.
Step 3: Create New Event
Click the "+" button to create a new event and fill in the details from your downloaded JSON file.
Step 4: Upload Images
Upload the card image (16:9) and detail image (9:16) that you downloaded from ASOTrendBlocks.
Step 5: Configure Settings
Set the event dates, priority level, purchase requirement, and deep link URL as specified in your metadata.
Step 6: Submit for Review
Review all details, then submit your event. Apple typically reviews events within 24-48 hours.
💡 Pro Tip
Submit events at least 3-5 days before the start date to ensure they're approved and live when your event begins. Apple's review process can take up to 48 hours.
7. Optimizing Event Performance
Once your events are live, monitor their performance and optimize for better results:
📊 Key Metrics to Track
- Impressions: How many times your event was shown
- Clicks: How many users clicked on your event
- Conversion Rate: Percentage of clicks that resulted in app opens
- App Opens: How many users opened your app from the event
🎯 Optimization Strategies
Test Different Images
A/B test different promotional images to see which ones drive more clicks and conversions.
Optimize Descriptions
Refine your event descriptions based on performance data. Clear, compelling copy improves conversion rates.
Timing Matters
Schedule events during peak times when your target audience is most active. Consider time zones and user behavior patterns.
Use High Priority Strategically
Reserve high-priority status for your most important events. Too many high-priority events can reduce their impact.
🔄 Continuous Improvement
Regularly review your event performance and iterate:
- Compare performance across different event types
- Identify which events drive the most engagement
- Learn from successful events and apply insights to future ones
- Adjust your event calendar based on what works best
Ready to Create Your First Event?
Use AI-powered tools to generate professional, App Store-ready in-app events in minutes.